About Us

Founded in 1973 in Assam, India, ATTAR de ASTANA began as the vision of Mr. Abdul Latif Agarwala—a passionate perfumer with a deep love for nature and tradition. Starting with a small distillery and a handful of skilled artisans, he crafted perfumes using locally sourced treasures such as agarwood, jasmine, and the rare kopou phool (Assamese orchid). His inspiration drew from the rich cultural tapestry of India and the Middle East, establishing a brand rooted in simplicity, authenticity, and unmatched quality.

In 1993, the brand expanded into the UAE, opening its first retail showroom and introducing its artisanal scents to a wider audience. Over time, ATTAR de ASTANA evolved into a globally recognized name, with a strong presence across the Middle East, Africa, and CIS countries.

Today, the legacy lives on under the leadership of Mr. Mohammad Qamar, son of the founder, who continues to honor his father's vision while embracing modern innovation. The spirit of craftsmanship, heritage, and excellence remains at the heart of every bottle we create.